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About

A filmmaker walks into an operations meeting.

I’m Dan Prussman. I spent decades making films, building brands and designing products. Along the way I learned where work breaks: usually when speed, scale and complexity show up at once. I started Framepoint to build systems the way I build stories: know the ending, sweat the details in the middle, and cut anything that doesn’t serve it.

Dan Prussman

Founder & Smart Systems Architect

Claude Certified Architect – FoundationsIssued by Anthropic · Verify on Credly ↗
decades of… stories brands products same craft systems
What the old jobs taught me

Four lessons that turned out to be about systems.

  1. 1from film

    Know the ending before you shoot.

    When a script is written, we start with the end in mind. A system starts the same way: from the outcome the business needs, then works backward.

  2. 2from film

    Get coverage.

    On set you shoot the extra angles because the edit always needs them. In a system, that’s planning for the exceptions before they happen.

  3. 3from brand

    Consistency is a system, not a mood.

    A brand stays itself because the rules are written down. So does a process.

  4. 4from product design

    Test it in real hands.

    Test screenings exist for a reason. Nothing ships until it’s worked on real, messy examples, with the people who’ll live with it.

The team

It takes a crew.

Framepoint is a small team of builders and specialists, brought together around each project. I lead every engagement and stay in the room from the first sketch to the day the switch goes on.

And every project has one more crew member who isn’t on our payroll: your expert. The person who knows every exception by heart co-writes everything we build. Their knowledge is why the system ends up working like an insider.

— CREDITS — directed by Dan Prussman systems by the Framepoint team co-written with your domain expert starring your process special thanks: everyone who ever said “except when…”
What we believe

The short version.

  • Sketch firstIf we can’t draw it on paper, we shouldn’t build it yet.
  • Write it downRules that live in someone’s head leave when they do.
  • People decideAI does the legwork. A person owns the switch.
  • Tell the truthIncluding when the answer is “you don’t need AI for this.”
Home base

Weston, Connecticut. Working with teams anywhere.

Got a process that never quite runs on its own? Tell us the story.

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